Run Evidence-based Behavior Change Programs At Scale

Get access to behavior change focused AI-tools, research, partners, experts, data, and much more.

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Partners & Collaborators

ABCD is designed specially for the social impact sector

ABCD is designed bottom-up for the social impact sector and helps organisations with behavioral research, risk assessment, design of programs, deployment of behavioral interventions, and partnerships

research

Behavior-specific research with detailed barriers & solutions

Discover high-quality evidence and data on barriers and solutions pertaining to a wide range of behaviors

25+ behaviors

Rapidly growing

Discover regional variations

Download campaign materials

AI-tools to analyze programs and policies for behavioral barriers and solutions

The ABCD Analyzer & Evaluator enable users to analyze policies, programs, investments, MEL reports and discover behavior science-based recommendations and diagnose issues.

Multiple document types support

Integration with quantitative data

Customizable guidelines

Full traceability

AI tools

Same Page

Bring everyone on the same page

ABCD workspaces enable entire teams to work together to design and deploy behavioral programs

Public or private mode

Import your own data

Unlimited team members

Fully customizable

Connect with behavior change focused experts and organisations

Discover and connect with individuals and organisations who can help you design and deploy behavioral programs

Growing list

Coverage across SDGs

AI tools

Use Cases For Key Stakeholders

ABCD tools are designed to provide unique value to various stakeholders in development. And make it easier, faster, and more cost effective for them to integrate effective behavioral elements in their programs.

Growing list of behaviors

ABCD already has ~ 25 behaviors across health, WASH, education, climate change, work, and many more SDGs. We are adding more every month based on our partner preferences.

Electric Vehicles

Behavior science is significant for developing evidence-based strategies to influence positive change, addressing complex, ingrained habits

Increase use of public transport

Behavior science is significant for developing evidence-based strategies to influence positive change, addressing complex, ingrained habits

Adoption of hand washing with soap

Behavior science is significant for developing evidence-based strategies to influence positive change, addressing complex, ingrained habits

Childhood Immunization

Behavior science is significant for developing evidence-based strategies to influence positive change, addressing complex, ingrained habits

Health Insurance

Behavior science is significant for developing evidence-based strategies to influence positive change, addressing complex, ingrained habits

Register to discover the full spectrum of behaviors

Explore all 20+ behaviors

Here’s What Our users Think about ABCD

Testimonial Image

Andy Bhanot

Executive Director, PCI India

ABCD will help development practitioners who have not formally studied behavior change methodologies

We take privacy and data protection seriously

ABCD uses industry leading encryption and all data is secure including in transit. No personal information is sought and no models are trained based on uploaded data

We'd love to partner with you. Please drop us a line

Frequently asked questions

Got questions? Here you will find the answers most valued by our partners and also access to step-by-step instructions and support.

What is ABCD?

Atlas of Behavior Change in Development (ABCD) is a SaaS platform designed to make the entire development sector value chain behaviorally adept. It helps organizations embed behavioral science into program design and execution, making behavior change strategies time and cost-effective. ABCD provides tools like our behavior library, AI-driven analysis, and customizable workspaces to support organizations across the development sector.

How can ABCD help my organization?

Whether you are a funding organization, a non-profit, or a consultant, ABCD offers tailored solutions for every part of the development value chain:

Funders: Evaluate new proposals for behavioral effectiveness and help existing grantees apply behavior science for greater impact.

Non-profits: Quickly build knowledge on new topics, make programs stick, and showcase your work to donors.

Development Journalists: Use ABCD to deepen your understanding of development topics and behavior change strategies to enhance your reporting.

Development Consultants: Apply behavioral insights to refine proposals, program designs, and strategies for clients.

Private sector: Use ABCD to understand how behavior change can improve the effectiveness of your products, services, and programs focused on topics such as handwashing with soap, vaccination, EVs, and more.

What are the different ways I can collaborate with ABCD?

Organisations can be users, contributors, or supporters to ABCD. As a user, you can signup (as an individual or an organisation) and start using all of our tools and data for free. As a contributor you can upload your research materials, behavioral toolkits, or even register yourself as an expert or a partner organisation. As a supporter or funder, you can get in touch with us to discuss if there are specific new behaivors you would like us to include on the platform. Reach out to us at contact@abcd.guide to explore partnership opportunities.

What topics are covered by ABCD?

Currently, we offer behavioral insights across 25+ behaviors in sectors like:

Education

Water, Sanitation, and Hygiene (WASH)

Health

Financial Inclusion

Climate

We’re continuously expanding to cover more behaviors and invite partners to collaborate on new topics.

Which countries does ABCD currently focus on?

Presently, ABCD focuses on India, and various regions within India, but very soon (by early 2025), we will expand our coverage to at least 2-3 additional countries in Asia and Africa.

How do I start using ABCD?

ABCD is free to use! Simply sign up, customize your profile, and start exploring the platform’s tools to optimize your programs today. If you'd like, you can also request a demo to see how ABCD can best support your organization's needs.