Run Evidence-based Behavior Change Programs At Scale
Get access to behavior change focused AI-tools, research, partners, experts, data, and much more.
Partners & Collaborators
ABCD is designed specially for the social impact sector
ABCD is designed bottom-up for the social impact sector and helps organisations with behavioral research, risk assessment, design of programs, deployment of behavioral interventions, and partnerships
AI-tools to analyze programs and policies for behavioral barriers and solutions
The ABCD Analyzer & Evaluator enable users to analyze policies, programs, investments, MEL reports and discover behavior science based recommendations and diagnose issues.
Multiple document types support Integration with quantitative data Customizable guidelines Full traceability
Behavior-specific research with detailed barriers & solutions
Discover high-quality evidence and data on barriers and solutions pertaining to a wide range of behaviors
25+ behaviors Rapidly growing Discover regional variations Download campaign materials 
Connect with behavior change focused experts and organisations
Discover and connect with individuals and organisations who can help you design and deploy behavioral programs
Growing list Coverage across SDGs Bring everyone on the same page
ABCD workspaces enable entire teams to work together to design and deploy behavioral programs
Public or private mode Import your own data Unlimited team members Full Fully customizable
Use Cases For Key Stakeholders
ABCD tools are designed to provide unique value to various stakeholders in development. And make it easier, faster, and more cost effective for them to integrate effective behavioral elements in their programs.
Growing list of behaviors
ABCD already has ~ 25 behaviors across health, WASH, education, climate change, work, and many more SDGs. We are adding more every month based on our partner preferences.
Electric Vehicles
Behavior science is significant for developing evidence-based strategies to influence positive change, addressing complex, ingrained habits
Increase use of public transport
Behavior science is significant for developing evidence-based strategies to influence positive change, addressing complex, ingrained habits
Adoption of hand washing with soap
Behavior science is significant for developing evidence-based strategies to influence positive change, addressing complex, ingrained habits
Childhood Immunization
Behavior science is significant for developing evidence-based strategies to influence positive change, addressing complex, ingrained habits
Health Insurance
Behavior science is significant for developing evidence-based strategies to influence positive change, addressing complex, ingrained habits
Register to discover the full spectrum of behaviors
Explore all 20+ behaviors
Testimonials
Shekhar Menon
Senior Programme Officer,Bill & Melinda Gates Foundation
As a funder, ABCD helps us think about behavior change far early in our programme life cycle
Dipa Singh Baghai
Country Head, NRDC
The biggest value proposition of this platform is that we will not need to make our own mistakes. We can now learn from others as well as from our past
Kabir Sethi
Regional Director, TUMOABCD will bring us to a place where adopting a behavioral lens is easier, faster and less expensive
Urvashi Prasad
Ex-Director, NITI AayogA platform like ABCD will help us transfer learnings from one context to another very easily
Jocelyn Joseph
Deputy Programme Manager (CSBC)ABCD will democratise the knowledge on behavior change
Urvashi Wattal
Associate Director, JPALThis technology will help us scale development programmes with the existing evidence we have on behavior change
We take privacy and data protection seriously
ABCD uses industry leading encryption and all data is secure including in transit. No personal information is sought and no models are trained based on uploaded data
Learn MoreWe'd love to partner with you. Please drop us a line
Frequently asked questions
Got questions? Here you will find the answers most valued by our partners and also access to step-by-step instructions and support.
How can ABCD help my organization?
Whether you are a funding organization, a non-profit, or a consultant, ABCD offers tailored solutions for every part of the development value chain:
- Funders: Evaluate new proposals for behavioral effectiveness and help existing grantees apply behavior science for greater impact.
- Non-profits: Quickly build knowledge on new topics, make programs stick, and showcase your work to donors.
- Development Journalists: Use ABCD to deepen your understanding of development topics and behavior change strategies to enhance your reporting.
- Development Consultants: Apply behavioral insights to refine proposals, program designs, and strategies for clients.
- Private sector: Use ABCD to understand how behavior change can improve the effectiveness of your products, services, and programs focused on topics such as handwashing with soap, vaccination, EVs, and more.
What are the different ways I can collaborate with ABCD?
Organisations can be users, contributors, or supporters to ABCD. As a user, you can signup (as an individual or an organisation) and start using all of our tools and data for free. As a contributor you can upload your research materials, behavioral toolkits, or even register yourself as an expert or a partner organisation. As a supporter or funder, you can get in touch with us to discuss if there are specific new behaivors you would like us to include on the platform. Reach out to us at contact@abcd.guide to explore partnership opportunities.
What topics are covered by ABCD?
Currently, we offer behavioral insights across 25+ behaviors in sectors like:
- Education
- Water, Sanitation, and Hygiene (WASH)
- Health
- Financial Inclusion
- Climate
We’re continuously expanding to cover more behaviors and invite partners to collaborate on new topics.
Which countries does ABCD currently focus on?
Presently, ABCD focuses on India, and various regions within India, but very soon (by early 2025), we will expand our coverage to at least 2-3 additional countries in Asia and Africa.
How do I start using ABCD?
ABCD is free to use! Simply sign up, customize your profile, and start exploring the platform’s tools to optimize your programs today. If you'd like, you can also request a demo to see how ABCD can best support your organization's needs.