ABCD
ABCD

About us

Solving the world's greatest challenges requires changing individual and institutional behaviours. Despite plenty of research on the use of behavioural change in development, at-scale adoption of solutions has been limited.

Introducing ABCD

A one-stop-shop to help design and scale behaviour change strategies.

Our team, in partnership with behaviour change experts, carefully curates content and develops tools to help practitioners, policy makers, researchers, and executives find and use the latest and most relevant insights in behaviour science. Discover the full range of platform features here.



ABCD IN THE MAKING

ABCD Team
ABCD Team

ABCD Team

ABCD is a joint effort between the Centre for Social and Behaviour Change and Dalberg Development Advisors Private Limited.

Jocelyn Joseph

Jocelyn Joseph

Senior Associate CSBC

Jocelyn is a behavioural design researcher and a senior associate at the Centre for Social and Behaviour Change at Ashoka University. She works under the Research Vertical in the Behavioural Design and Impact Lab to conduct qualitative research and design effective behavioural solutions.Her work has focused on caste, financial inclusion, health, gender, nutrition, and water policies. She holds a bachelor's degree from the Tata Institute of Social Sciences and a master's in Gender Studies from Ambedkar University, Delhi.

Kabir Sethi

Kabir Sethi

Associate Partner, Dalberg

Kabir is an Associate Partner at Dalberg Mumbai, advising governments, foundations, and corporations on strategy, technology, and organizational design. He focuses on defining vision and taking tangible steps towards achieving it in ICT, Big Data, Education to Employment, and Financial Inclusion. Prior to Dalberg, Kabir was an AVP at the Lodha Group, and a Project Leader at Boston Consulting Group. Kabir has a Master’s in International Economics and Development from Johns Hopkins SAIS and a BA in Economics and Political Science from Macalester College.

Nirat Bhatnagar

Nirat Bhatnagar

Partner, Dalberg

Nirat is a Partner at Dalberg Advisors where he focuses on strategic questions in water, sanitation and agriculture. He is also a Founder of Belongg and has deep experience in social innovation, entrepreneurship, and strategy. He studied at IIT Kharagpur & IIM Bangalore and spent several years in management consulting and technology entrepreneurship before following his heart into the world of social innovation.

Pavan Mamidi

Pavan Mamidi

Director of the CSBC

Pavan is a policy advisor and social scientist who relies on empirical evidence. He focuses on two areas of work - law/policy and applied behaviour science. Presently, he heads the Centre for Social and Behaviour Change at Ashoka University and collaborates closely with Niti Aayog. Pavan established the Behavioral Insights Unit of India, the country's inaugural Nudge Unit, and also helped create similar units for Uttar Pradesh and Bihar. His research mainly concentrates on development issues encompassing education, health, nutrition, and gender. He has earned a PhD from the University of Oxford and an LL.M. from Harvard Law School.

Sharon Barnhardt

Sharon Barnhardt

Director - Research at the CSBC

Sharon Barnhardt, Research Director at Ashoka University, leads teams that diagnose behavioural issues using qualitative research and measure intervention impacts with quantitative methods. She focuses on malnutrition, poverty, and sanitation, supported by The Bill & Melinda Gates Foundation and International Food Policy Research Institute. She taught Behavioral Economics at LBSNAA and was faculty at IIM Ahmedabad. She affiliates with J-PAL at MIT and has a PhD in Public Policy from Harvard's Kennedy School, along with an MPA from Princeton and a BS from NYU.

Shivangi Adani

Shivangi Adani

Innovation Associate Consultant, Dalberg

Shivangi Adani is an Innovation Associate at Dalberg Advisors, Asia, building platform-based solutions for sustainability challenges. She previously worked as an environment lawyer with Vanashakti Public Trust and Wildlife Conservation Trust, focusing on forests, river pollution, rights-based issues, and human-wildlife conflict management. Shivangi holds a Law degree from Government Law College, Mumbai, and certificates in Public Policy from Takshashila Institution and Design Thinking and Innovation from Harvard Business School, Online.

Tishara Rajagopal

Tishara Rajagopal

Behavior Research Associate, Dalberg

Tishara is a Behavioural Research Associate in Dalberg’s Mumbai office. She pursued an MSc in Behavior Change from University College London and a B.A. (Hons) Psychology from Ashoka University. Tishara has a background in behavioural science with a focus on developing solutions for global environmental, social, and development challenges through an understanding of human behavior and decision-making.


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We are constantly looking to improve ABCD. If you have any questions about the platform,

or would simply like to get in touch,Please reach out at admin@abcd.guide